Samsung ATIV Smart PC: Design

The ATIV Smart PC is unmistakably a Samsung design, for better or for worse. The front face is dominated by the display, along with details like the chrome-ringed Windows button, speakers placed on the right and left edges in similar fashion to the Galaxy Tab and Nexus 10, and the webcam and Samsung logo centered above the display. The bezel is uniformly three-quarters of an inch thick all the way around the screen, which allows for comfortable handling of the device without adding too much bulk to the footprint. The body is entirely glossy plastic, with contours similar to the rest of Samsung’s recent mobile industrial design language. The brushed plastic aesthetic in particular will be very familiar to anyone who has handled a pebble blue Galaxy S III or Galaxy Note II in recent times. This isn’t as dark a blue, but they’re clearly related products.

The ATIV Smart PC is kind of chunky though, with a width of 12” and a weight of 1.65lbs. It’s not that thin, either, though it does feel thicker than 9.9mm. It’s too big for ideal one handed use, and the dimensions of 10.1” slates (10.5” wide, roughly 1.25lbs) tend to be much better suited for that ergonomically. The problem though, with this slate in particular, is that it feels both bulky and not that well built. The plastic body offers pretty poor in hand feel, with a disconcerting amount of flex exhibited in normal day-to-day handling.

Samsung’s build quality on their plastic products has never thrilled me, particularly the original Galaxy S and Galaxy S III. They clearly know how to design a good looking computer, with their Series 7 and Series 9 notebooks and all-in-ones featuring attractive and well built aluminum bodies. The ATIV doesn’t even cut it from a plastic standpoint, with noticeable seams between the various injection molded plastic pieces that comprise the chassis. Next to the VivoTab, the Samsung feels bloated—the aluminum body of the ASUS is far higher quality and the thinner chassis is much better ergonomically. And compared to tablet design benchmarks like Surface and the iPad, it’s not even on the same planet.

Button and port placement is a bit haphazard, with microHDMI and volume controls on the right side, a USB port, 3.5mm combo jack, microSD card, and microSIM slot located on the top of the device, along with two chrome buttons (power and rotation lock) that are easy to confuse. One, the idea of a SIM slot on a device that doesn’t have a cellular radio is downright baffling. Two, all the ports have flaps. Three ports, a dummy SIM slot, and four flaps. It’s unclean, fiddly, and an industrial design faux pas in this day and age. I’m not necessarily the biggest fan of the top-mounted USB port, but at least it’s better than the ASUS VivoTab’s easy-to-lose and hard-to-replace dongle. Other miscellaneous design details: the raised chrome detailing around the webcam is very Galaxy S III-esque, the Wacom stylus on the side can be difficult to remove from the silo at times, and the Windows and Intel logo stickers on the back are the height of uncool.

The keyboard dock is a definite bright spot. When you add it to the slate, the total size goes up to 3.1 pounds and 0.85” thick. It’s made of a matte plastic that feels better and more solid than the tablet, with a spacious and comfortable chiclet-style keyboard along with a buttonless ELAN multitouch trackpad. The dock also has two USB ports, one on either side, and both are covered by flaps (tragic).

The tablet connects to the dock with two clips and a 13 pin trapezoidal connector, and disengages with a button located at the center of the hinge. It’s a bit buggy at times—something about the electrical connection between dock and tablet occasionally goes on the fritz, resulting in a series of disconnections and reconnections usually fixed by adjusting the hinge angle or removing and reinserting the tablet. Unlike ASUS keyboard docks, the Samsung docks don’t include a battery. This results in a thinner, lighter dock, but having a second battery in the dock would probably be worth the extra bulk, for reasons I’ll discuss in the battery life section.

The ATIV Smart PC design and hardware is adequate, but honestly, based on the Windows tablets I’ve been dealing with in the last six months, I’d put Samsung behind Microsoft, ASUS, Vizio, and even Acer when it comes to Windows 8 tablet hardware design. Compared to the level of industrial design and quality we’ve come to expect from the current crop of tablets and ultrabooks, Samsung has really missed an opportunity to even be competitive here.

Samsung ATIV Smart PC: Introduction Samsung ATIV Smart PC: Display


View All Comments

  • Snotling - Tuesday, March 19, 2013 - link

    I don't know... what's the battery life on a Samsung GS4? Reply
  • Snotling - Monday, March 18, 2013 - link

    On a 11.6" display... Samsung! They have more pixels on their 5" smartphones.(GS4) Reply
  • MrSpadge - Monday, March 18, 2013 - link

    Yeah, at that resolution and size you don't even have to fiddle with font sizing to read stuff. How dare they offer this! Reply
  • powerarmour - Monday, March 18, 2013 - link

    That is definitely a competitive problem, I saw the screen on a Nexus 10 the other day... Wow! Reply
  • ab_aditya - Monday, March 18, 2013 - link

    A small correction - the iPad storage now goes up to 128 GB Reply
  • VivekGowri - Monday, March 18, 2013 - link

    Thanks for catching that - copied out of an old table and missed to update. Fixed. Reply
  • augustofretes - Monday, March 18, 2013 - link

    Will you review the Chromebook Pixel? It looks beautiful. And for a Linux user as myself it seems like a perfect device. Reply
  • PC Perv - Monday, March 18, 2013 - link

    Nexus 10 is $399+. I don't know why AT keeps getting it wrong while going extra miles to find the cheapest prices for Atom-based tablets.

    And while this may be somewhat of a moot point, Nexus 10 drives 2560x1600 while these Atom tablets are 1366x768, and they use similar sized batteries. Considering that screen time is probably responsible for 80~90% of battery life of these mobile devices, don't you think a bit more explanation is warranted in your battery tests?
  • evonitzer - Monday, March 18, 2013 - link

    Indeed. I clicked on the link provided in the price comparison and it took me to Amazon where it is priced as indicated. Buy it directly from Google! Their price is always at $399 for the 16 GB version.

    I'm not sure Microsoft deserves the blame you assign them for their naming scheme. Windows Surface with RT and Windows Surface with Windows 8 Pro are names that exactly describe what they are. Once you get the distinction between RT and 8 Pro, it's very straightforward. It's better that they don't try to come up with a catchy name that rolls off the tongue but instead name their products exactly as they are. If Samsung followed the Microsoft example, they would call them Samsung Ativ 10.1 Windows RT and Samsung Ativ 11.6 Windows 8 Pro. Hideous names yes, but very clear.
  • VivekGowri - Monday, March 18, 2013 - link

    That's odd, I didn't realize it said $462+, it should definitely be $399 on the Nexus 10. Fixed. Reply

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