For AMD, 2017 has been rather eventful, not just for new hardware releases but also for the curious application of embargoes for product photos and unboxings. But leave it to AMD to pare this trickle marketing down even further. Today, AMD is revealing the name of their annual major driver update arriving in December: Radeon Software "Adrenalin" Edition.

So there you have it, the name for Radeon Software’s upcoming 2017 major driver update. And in fact, in all their etymological graciousness, AMD even disclosed that it was named after the Adrenalin Rose. What exactly is that flower anyway? Some kind of hybrid rose?

Botanical considerations aside, this is another entry in AMD’s now-annual cadence, joining 2014’s Catalyst Omega, 2015’s Radeon Software Crimson Edition, and 2016’s Radeon Software Crimson ReLive Edition. Even this summer featured a significant update in the form of Radeon Software Crimson ReLive Edition 17.7.2. Suffice to say, we should be thankful for the mildly shorter Radeon Software Adrenalin Edition, moving away from such unfortunate nomenclature like Radeon Pro Software Crimson ReLive Edition Beta for Microsoft Windows 10 Fall Creators Update. Or perhaps RPSCREB4MSW10FCU for short.

Stay tuned. We’ll have more to talk about than just the name soon enough.

Source: AMD

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  • zmeul - Thursday, November 30, 2017 - link

    they keep changing the names of the software like it actually matters to anyone ... guess what
  • frothar - Thursday, November 30, 2017 - link

    it does matter. it allows you to differentiate better which driver you are using.
  • Death666Angel - Thursday, November 30, 2017 - link

    Because numbering it with a date stamp is so confusing?
  • CheapSushi - Thursday, November 30, 2017 - link

    Why not both? Lots of game companies have named updates as well. The PC world has become cynical as hell about everything.
  • johnniedoo - Friday, December 1, 2017 - link

    right!!! . numbers are so hard to figure out. someone said 'both' the numbers for adults and long 'creative' naming games for the adolescents to brag about. Or, maybe not.
  • CaedenV - Thursday, November 30, 2017 - link

    It matters a lot! When you keep burning customers you need to constantly change your branding to let them know that 'this one will be different' lol
  • BreakArms - Thursday, November 30, 2017 - link

    I think it's cute, it's almost like someone at AMD has been trying their hand at this new fangled invention called Marketing. One day, we might even see AMD advertise!!!
  • DeathReborn - Thursday, November 30, 2017 - link

    It would be nice if the 2017 driver launched in January 2017 instead of December 2017. The name doesn't matter that much (the 17.12.# matters), the quality of the drivers and any new/removed features do matter.
  • Manch - Thursday, November 30, 2017 - link

    Isnt the second number the month?
  • extide - Thursday, November 30, 2017 - link

    Yeah, its Year.Month.Rev

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