Long rumored and now unveiled, the HTC Rhyme (nee Bliss) will be hitting Verizon Wireless on September 29th for $199, a high price point for a phone with relatively mediocre specifications. Though not explicitly stated, the phone is being positioned to fill a feminine niche within the market, that is otherwise not well served by the hard edged, black monoliths that we've come to expect. To cater to this less masculine aesthetic the phone will be offered, exclusively on Verizon, with a plum colored body; and features what's being called the HTC Charm, an LED indicator, also plum colored, that hangs from a lanyard attached to the device. 

The 3.7" phone features a WVGA SLCD display, and is powered by the same MSM8655 as found in the Incredible 2. Indeed the internals match the Incredible 2 exactly, with the frame simply shrunk down to the smaller form factor. Where the Rhyme makes a name for itself, aside from color, is software and packaging. The phone will be the first Stateside taste of HTC's Sense 3.5, a thoroughly revamped skin that adds several unique ways of accessing your mail, messages, contacts and media. Built around Gingerbread the changes from Sense 3.0 are substantial and make quite a case for the manufacturer's software efforts. HTC is packing more into the box for the Rhyme than any phone in recent memory. Buyers will find the Charm, a docking station, and a pair of tangle free headphones included with the device; that's plenty to make up for the lack of LTE or a second core. PR and press shots below.

Update: Verizon permalink is up, here!

Source: HTC

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  • Black1969ta - Wednesday, September 21, 2011 - link

    Didn't those die with the analog networks?
    Dude your getting a call, your charm is lighting up. <<half-second later the ringtone starts up>>

    Do they really think women are that shallow and vain.

    My wife wants a pretty phone but she'd rather have a black block, than a phone crappier than mine!
  • mcnabney - Wednesday, September 21, 2011 - link

    Nothing to do with being shallow or vain.

    Women keep their phones in their purse, not pocket, so when they need to mute the phone they won't be able to feel it vibrate. My wife would love a little fob that blinks when there is a new message or VM.
  • JasonInofuentes - Wednesday, September 21, 2011 - link

    And this is exactly the area that the PR picks out as their usage model. Properly equipped buyers can dangle the charm out of their purses (or backpacks) and be able to see the notification light without taking the phone out of their bag. It also should make it easier to find in said satchel. I think we'll definitely have to get a woman's perspective on whether this is worth it or not.

  • kkwst2 - Thursday, September 22, 2011 - link

    ...[awkward silence]...cricket...cricket...
  • dfghdfshhh - Friday, September 23, 2011 - link

    Come go and see, will not regret it Oh look

  • kellymm - Tuesday, October 4, 2011 - link

    I honestly love the phone I want to get it I love the glowing charm I'm always digging though my purse to get my phone also I don't always here my phone so the charm is a great thing. Also I love all the other accesories that come with it I work out and always have my phone with me cause I listen to my music and it'd be nice to have the armband and the no tangle headphones cause my headphones are always tangling. Also I love the color and I read in a review that it has an instant picture take so when u take a pic it takes it right away and no delay I just became an aunt and my phone is filled with pics of my nephew and a few of the pics didn't catch exaclty what I wanted because he's not going to stay in the pose. So from a womens view yes I think it would be a great phone to have

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